USA psychology study reveals fascinating make-up facts
Associate Professor of Psychology Jessie Peissig, from Cal State Fullerton, has an interesting area of research: she wants to know why women today place so much importance and emphasis on makeup. Worldwide, the makeup industry is worth billions of dollars and the women who report themselves as non-makeup wearers or occasional makeup wears are in the minority. Most women will spend time and money to ensure that their makeup enhances